Marketing Your Assets

What does your current marketing strategy say about your business?  It is important to stay on top of your brand and review your marketing assets to make sure your business is putting its best foot forward.  Revisit these four key aspects when analyzing your businesses market stance.  

  1. Consistency — Look through all of your flyers, postcards and signs, and see if they all blend in a cohesive way. If you are noticing that each of your marketing pieces is completely different in appearance from the others, it could be time to reevaluate and get some help with creating consistent marketing assets. There are many design services available at Total Choice to help you get all of your small business marketing assets designed and ready to go.
  2. ConnectionRecent studies show that direct mail still has an incredible advantage over other marketing methods, such as paid search, social media, and more. Take advantage and get a leg up on your competition with a full-service mailing and hit the households that matter most to you!  Whether you already have a contact list, need to purchase one, or want to do an Every Door Direct Mail (EDDM) campaign for the zip code(s) you service, Total Choice has the expertise to help. We have been successfully designing, printing, and managing direct mail projects for over 10 years, and are very familiar with the United States Postal Service’s requirements on design and logistics. We can help you make it as easy as possible!
  3. Engaging — If your small business currently has Facebook, Twitter, Instagram and LinkedIn accounts, you’re doing well. Now the big question is, do you have a social media strategy in place? The right social media strategy can increase customers, build brand awareness and have the ability to generate engagement. Develop a schedule where you can devote a certain number of hours per day to creating ads, engaging with your followers and developing more social marketing assets.
  4. Value — Are your marketing assets adding significance to your business? There are many ways to add extra value to your marketing assets just by making a few small adjustments to your marketing materials. Running deals and promotions can be an easy and highly effective way to attract new and loyal customers. You can run promotions in a variety of different ways through digital and print and even TV and/or radio.

We understand that the integrity of your branding is the most important part of your print products. That’s why we are proud to offer private, branded portals to our business and corporate clients. This allows you to control the collateral that is produced to ensure your branding is consistently maintained on every piece. With your private portal, you are able to offer your employees and/or clients the option to customize and purchase branded items. You can also control the visibility of each item, so it’s easy to separate who is allowed to order what based on job title, department, and more. Even better: your private portal comes at no extra cost to you or your company!

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