Variable Data Services
MAKE YOUR MARKETING PERSONAL
Next time you advertise your business, why not make it personal? Distinguish yourself from the competition with Variable Data Printing (VDP). Also known as personalized printing, variable data printing can be anything from simple addressing to advanced personalization on promotional pieces. Leverage VDP by targeting your potential customers with campaigns that demonstrate a higher relevancy to their wants and needs.
YOU CAN PERSONALIZE MORE THAN NAMES AND ADDRESSES
We have industry-leading software capabilities that use your database to change images, backgrounds,
colors, text and artwork based on individual customer demographics. This is just the beginning of what
variable data printing can accomplish for you. You can also generate custom content based on specific demographics like gender, age, interests, and industry. Customers appreciate offers that are based on their
personal preferences rather than a one-size-fits-all promotional push.
Only variable data printing caters to individual preferences.